01. The Brand
Entrepreneur, Owner of SMC National, Marketing Mastermind Leader & Podcaster
02. Logo
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the best light.
Primary Logo
Our logo is modern and bold, iconic, symbolic of the attitude that is inspired by our brand. The logo represents our perspective on podcasts & entrepreneurship. The symbol is to reaffirm our promise of guaranteed results.
03. SM Logo
Our social media logo is a different version of our primary logo specifically designed to be used on all social media platforms.
04. Safe Space
A minimum area of clear space must always surround our logo. 1/2″ for each border is necessary.
05. Do Not
The success of the brand depends on our logo maintaining a consistent appearance in all communications. In order to preserve the integrity of the logo, the following examples illustrate how it should not be used.
06. Colors
Our brand colors have been carefully selected to balance our personality with our technical aesthetic. The color breakdowns defined here are meant to capture the purest emotional intent of our palette, allowing a consistent relationship across digital and printed applications.
07. Typography
The carefully selected typefaces for maximum legibility both in app as well in print. Primary typeface must be used for Headlines. Secondary typeface is great for longer bits of text and should be used for paragraphs.
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Primary Oswald (Google Fonts)
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